Marketing and Management
11-05-2020
Назад до спискуCateora, P. International Marketing / P. Cateora. – 9-th ed. – Boston : Irwin McGraw-Hill, 1996. – 772 p.
Chase, R. Production and Operations Management: Manufacturing and services / R. Chase, N. Aguilano. – 7-th ed. – Boston : Irwin/McGraw-Hill, 1995. – 854 p.
Cravens, D. W. Strategic Marketing / D. W. Cravens. – 5-th ed. – Boston : Irwin McGraw-Hill, 1997. – 670 p.
Gatewood, R. Management: Comprehension, Analysis and Application / R. Gatewood, R. Taylor, O. Ferrell. – Chicago : IRWIN, 1995. – 713 p.
Gaynor, G. H. Exploiting Cycle Time in Tehnology Management / G. H. Gaynor. – London : McGraw- Hill, Inc., 1992. – 348 p.
Marketing / E. Berkowitz, R. Kerin, S. Hartley, W. Rudelius. – 5-th ed. – Boston : Irwin VcGraw-Hill, 1997. – 736 p.
Maurice, S. Managerial Economics / S. Maurice, C. Thomas. – 5-th ed. – Boston : Irwin, McGray-Hill, 1995. – 726 p.
Perreault, W. Basic Marketing: A Global-Managerial Approach / W. Perreault, E. МсСarthy. – Chicago : IRWIN, 1996. – 829 p.
Rangan, V. Business Marketing Strategy: Cases, Concepts, and Applications / V. Rangan, B. Shapiro, R. Moriarty. – Chicago : Irwin, 1995. – 850 p.
Shaw, G. Managerial Literacy: What Today's Managers Must Know to Succeed / G. Shaw, J. Weber. – Homewood : Dow Jones- Irwin, 1990. – 198 p.
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